Phygital Transformation with Kelebek Mobilya: A New Era in Retail

How the Project Began

In late 2023, Kelebek Mobilya partnered with LUNAAR Vision to take its customer experience to the next level. The goal was clear: to blend the traditional showroom experience with technology so that customers could experience how products would look in their own homes before buying.

"Our customers no longer want to simply come to a store and look at furniture. They want to see how products will sit in their own living spaces, how colours will interact with light, and whether the dimensions suit the room," says Ayşe Demir, Director of Digital Transformation at Kelebek Mobilya.

Technology Stack

At the heart of the project is the phygital platform developed specifically by LUNAAR Vision. This platform consists of three main components:

Customer Experience

A customer's typical phygital experience proceeds as follows:

1. 1

   QR Code Scan: By scanning the QR code next to the products in the showroom, the customer gets instant access to product details on their mobile device.

2. 2

   Try with AR: They place the furniture they like in their own home with AR and check the size, colour and fit.

3. 3

   AI Suggestions: Artificial intelligence suggests decoration and complementary products that match the selected furniture.

4. 4

   VR Exploration: If they wish, they can browse the entire collection in a virtual environment with a VR headset.

5. 5

   Instant Order: Once they decide, they place the order directly through the app.

Results and Achievements

The results achieved within 6 months of the project launch far exceeded expectations:

Awards and Recognition

The Kelebek Phygital project was quickly honoured with several prestigious awards:

• GIGI Awards 2024 - Retail Experience Category
• Brandverse Awards 2023 - Best Digital Customer Experience
• Altın Örümcek 2023 - Retail & E-commerce Category 1st Place

Industry Impact

This project became a turning point not only for Kelebek Mobilya but for the entire retail industry. Many furniture and decoration companies have now started investing in similar technologies.

"The phygital approach is no longer a luxury but a necessity," says LUNAAR Vision Co-Founder Selman Yılmaz. "Customers expect shopping journeys where digital and physical experiences merge seamlessly. We provide the technological infrastructure to deliver that experience."